How Palma Boosted Sales & Efficiency with BookinIT

Palma is one of Slovenia’s most recognized travel brands — but like many growing agencies, it was struggling with outdated tools behind the scenes:

• Their website would crash during large marketing pushes, especially when thousands of visitors came from billboard campaigns — resulting in lost sales and wasted budgets.
   
• Daily operations required manual price updates across multiple pages and offers, often done by one or more staff for 8+ hours per day.
   
• Mistakes in pricing led to legal issues — customers were demanding discounted trips based on screenshots of old prices.
   
• The site lacked smart features like filtering, dynamic pricing, and a clean booking flow. As a result, clients dropped off, and staff time was wasted on routine tasks.

Palma became the first co-development partner of BookinIT. Together, we built a system that worked the way a real travel agency needs it to:

• A mobile-friendly, fast-loading website with advanced search, real-time pricing, and filters
   
• A central workspace where all offers (text, prices, dates, photos, room types) are managed from a single source of truth
   
• Tools to automatically update prices and availability, and prevent overbookings
   
• A setup that allowed the team to handle everything internally — without developers or IT staff