How Palma Boosted Sales & Efficiency with BookinIT

Palma uses with BookinIT since 2019

View Palma webpage

The Challenge

Palma is one of Slovenia’s most recognized travel brands — but like many growing agencies, it was struggling with outdated tools behind the scenes:

Their website would crash during large marketing pushes, especially when thousands of visitors came from billboard campaigns — resulting in lost sales and wasted budgets.
Daily operations required manual price updates across multiple pages and offers, often done by one or more staff for 8+ hours per day.
Mistakes in pricing led to legal issues — customers were demanding discounted trips based on screenshots of old prices.
The site lacked smart features like filtering, dynamic pricing, and a clean booking flow. As a result, clients dropped off, and staff time was wasted on routine tasks.

The Solution: BookinIT

Palma became the first co-development partner of BookinIT. Together, we built a system that worked the way a real travel agency needs it to:

A mobile-friendly, fast-loading website with advanced search, real-time pricing, and filters
A central workspace where all offers (text, prices, dates, photos, room types) are managed from a single source of truth
Tools to automatically update prices and availability, and prevent overbookings
A setup that allowed the team to handle everything internally — without developers or IT staff

Results with BookinIT

+30%

increase in online sales on the very first day BookinIT was the launched
Faster sales

Clients found what they needed faster — leading to higher conversions
Efficiency Grew

Content update takes minutes instead of hours, nо more pricing errors or manual cross-checks

You choose BookinIT because...

It allows your clients to independently search, book, and pay for travel packages through a seamless user experience on your website. For travel agencies, it delivers powerful benefits: increasing both B2C and B2B online sales, streamlining operations, and reducing staff workload through automated offer publication and reservation processing. Additionally, BookinIT equips agency employees with a centralized management interface, enabling efficient control of all offers, availability, pricing, and bookings in one place.

Want Similar Results?

If you're tired of slow websites, manual work, or lost sales — BookinIT might be the solution you've been waiting for 👇

Book a Demo

A few words from our clients

"The support team is really great, with high responsiveness and willingness to help. They are really kind, and they always want to resolve any problem quickly and accurately. In our field it is very important, that we have their support even during the holidays, since our sales are at its highest, and that presents no problems with them."

Urša Knaus, Executive Director of Marketing

"BookinIT is very easy to use and it actually takes us much less time to publish content and images than our previous system. BookinIT enables us to give our sales partners our product offers through all possible links (B2B portal, iFrame, Booking API) in five different languages. With the help of BookinIT we have significantly increased our sales, both at home and abroad. We are satisfied at all levels of cooperation."

Staš Pišek, Marketing and Digital Advertising Specialist