Artful Design with Powerful Booking Tools

Ars Longa was looking for a solution that would modernize their website — without losing their brand’s visual identity. As a travel agency rooted in art history and cultural tourism, they had a very specific style that their loyal customers recognized & loved. They wanted the best of both worlds: artful design with enterprise-level functionality.

Their needs included:

• Keeping the same visual language and aesthetic
   
• Adding modern booking features and automation
   
• Supporting their group travel model for schools, companies, and institutions
   
• Minimizing administrative work and customer email back-and-forth

To deliver on Ars Longa’s vision, the BookinIT team:

• Programmatically migrated their existing content to a new platform
   
• Created a custom-designed frontend faithful to their design legacy, optimized across mobile, tablet, and desktop
   
• Integrated BookinIT’s advanced booking system seamlessly into the new site
   
• Developed a custom group booking module tailored for Ars Longa’s sales model — allowing users to join pre-organized group trips (e.g. from companies or institutions)
  

Despite high demands and design complexity, the final result preserved the agency’s signature look while drastically improving usability and automation.