Comparing BookinIT vs. Lemax

With BookinIT you will sell more and faster online & optimize your work processes. Start simple and add modules as you grow, while our team is here to support you at every step.

We can’t speak for others, but we can show you a clear comparison, so you see the differences.

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BookinIT vs Lemax – Feature Comparison

BookinIT vs Lemax Feature Comparison

Comparison across main areas

Comparing parameter BookinIT Lemax
What is it?

BookinIT is a Software platform tailored for travel agencies. It allows your clients to independently search, book, and pay for travel packages through a seamless user experience on your website. It increases both B2C and B2B online sales, streamlining operations, and reducing staff workload through automated offer publication and reservation processing. Additionally, BookinIT equips agency employees with a centralized management interface, enabling efficient control of all offers, availability, pricing, and bookings in one place.

Lemax is enterprise-grade software for mid to large tour operators and DMCs, built to automate the end-to-end workflow with suppliers, partners, and travelers. It provides modules for product inventory, sales, operations, and finance.

Product functions

BookinIT provides an Intelligent Search and booking interface for tours, packages, accommodations, and flights, connecting both in-house offers and external supplier feeds. Key functions include Advanced dynamic filters, step-by-step booking wizard, automatic offer grouping, and real-time inventory and price synchronization. The platform focuses on delivering higher online sales with a perfect customer experience, efficient offer management, and effortless online sales for both B2C and B2B channels.

Extensive modules for product inventory, package builder, bookings, CRM, operations, and finance.

Suppliers options & communication

BookinIT can integrate to any supplier via API. BookinIT makes it easy to search and display offers with dynamic prices and avalilability from providers' inventories in one simple intutive system. Reservations are made automatically in suppliers systems so you do not need to write or call.

Connects with many third-party suppliers. Live availability and rates from external suppliers appear in Lemax’s interface, so agents don’t need to log into separate systems. Also allows generating and emailing supplier inquiries/confirmations directly from the system, with history tracking.

Direct flight bookings

Yes — via integrations. BookinIT connects to external flight content (e.g., GDS/consolidators or content hubs like Traffics) to enable live search, pricing, and booking of flights. Ticketing/PNR issuance is handled through the connected supplier/GDS. For charter/allotment flights, BookinIT can also display and manage seat availability as part of packages.

Yes – it is able to book flight tickets directly from the interface via integration (e.g. Galileo GDS). Lemax connects with flight consolidators so users can issue tickets without retyping data.

CRM

BookinIT stores customer details from bookings/inquiries, but no dedicated CRM module for leads or marketing. Can be connected to CRM system.

Provides a Unified CRM module to manage customer and partner contacts, track interactions. Centralizes client data for sales and marketing.

Quoting

BookinIT includes quoting: create multi-option offers, keep prices and availability live, and send proposals.

BookinIT has built-in quoting tools: tailor itineraries, compute costs, and send branded proposals.

Operations

BookinIT manages bookings (reservations, inquiries) in a simple queue. Suited for simpler operations.

Comprehensive operations module: departures, rooming lists, transfers, inventory allocation, supplier order management.

Finances & Accounting

BookinIT can record booking payments, but invoices or payables management are not automated. External accounting software would be used for financials (through integration with BookinIT). Supports multi-currency.

Robust finance/accounting: invoice automation, payment tracking, A/R, FX handling; can integrate with external accounting.

Inventory

Not an inventory system but instead BookinIT connects and organizes travel offers from various sources — including your own offers & inventory systems & external providers like Phobs, Traffics, ORS or any other supplier.

Full inventory management for travel products. Users can add allotments and track available units or seats in real time.

Web plugin

Yes – BookinIT is built as a web CMS/booking engine. It integrates into the agency’s website seamlessly (WordPress-based with shortcodes and widgets). Essentially acts as the website’s booking frontend.

Partial – provides a Web API to build a custom booking website or integrate with an existing site. It does not come with a ready-made web plugin, but developers can use the API to create an internet booking engine for the client’s site.

Sales functions & channels

BookinIT supports direct online sales through an expert-designed web interface that enables customers to book step-by-step with 24/7 reservations and online payments. Supports marketing features like last minute. In addition, it allows partner sales via embedded iFrames and API integrations, so your offers can be resold directly on partner websites. BookinIT also supports exporting offers to external platforms through OTDS file transfers via Traffics integration, including return links for receiving bookings, inquiries, and search data.

Supports full sales cycle management, from inquiries to quotes and bookings. Supports direct B2C sales via website API/IBE and B2B sales. Offers a branded B2B agent portal for travel partners to book agency products online. Also has XML integrations to distribute products to third-parties.

Channel manager

BookinIT is not a channel manager but it has it's functionality. It does connect to other Channel Managers like PHOBS gathering the content from channels into your website. Additionally, BookinIT provides opportunity to share offers with B2B partners.

Not a channel manager, but supports distribution (XML out) to B2B partners and integrates with content providers.

Price

One-time setup fee based on scope + monthly support fee starting from €500.

Enterprise licensing with custom pricing (often starting around $10,000/year). No per-booking commission.

Commission on bookings

No commission.

No commission.

Data based on open sources by 28.08.2025 

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You choose BookinIT because...

It is a modern Software tailored for travel agencies. It allows your clients to independently search, book, and pay for travel packages through a seamless user experience on your website. For travel agencies, it delivers powerful benefits: increasing both B2C and B2B online sales, streamlining operations, and reducing staff workload through automated offer publication and reservation processing. Additionally, BookinIT equips agency employees with a centralized management interface, enabling efficient control of all offers, availability, pricing, and bookings in one place.

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