How Palma Boosted Sales & Efficiency with BookinIT


Palma uses with BookinIT since 2019

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The Challenge

Palma is one of Slovenia’s most recognized travel brands — but like many growing agencies, it was struggling with outdated tools behind the scenes:

  • Their website would crash during large marketing pushes, especially when thousands of visitors came from billboard campaigns — resulting in lost sales and wasted budgets.
     
  • Daily operations required manual price updates across multiple pages and offers, often done by one or more staff for 8+ hours per day.
     
  • Mistakes in pricing led to legal issues — customers were demanding discounted trips based on screenshots of old prices.
     
  • The site lacked smart features like filtering, dynamic pricing, and a clean booking flow. As a result, clients dropped off, and staff time was wasted on routine tasks.
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The Solution: BookinIT

Palma became the first co-development partner of BookinIT. Together, we built a system that worked the way a real travel agency needs it to:

  • A mobile-friendly, fast-loading website with advanced search, real-time pricing, and filters
     
  • A central workspace where all offers (text, prices, dates, photos, room types) are managed from a single source of truth
     
  • Tools to automatically update prices and availability, and prevent overbookings
     
  • A setup that allowed the team to handle everything internally — without developers or IT staff
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Results with BookinIT

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    +30%
    increase in online sales on the very first day BookinIT was the launched
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    Faster sales
    Clients found what they needed faster — leading to higher conversions
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    Efficiency Grew
    Content update takes minutes instead of hours, nо more pricing errors or manual cross-checks

Want Similar Results?

If you're tired of slow websites, manual work, or lost sales — BookinIT might be the solution you've been waiting for 👇

A few words from our clients

BookinIT customer 1 BookinIT customer 1

"The support team is really great, with high responsiveness and willingness to help. They are really kind, and they always want to resolve any problem quickly and accurately. In our field it is very important, that we have their support even during the holidays, since our sales are at its highest, and that presents no problems with them."

Urša Knaus, Executive Director of Marketing
BookinIT customer 2 BookinIT customer 2

"BookinIT is very easy to use and it actually takes us much less time to publish content and images than our previous system. BookinIT enables us to give our sales partners our product offers through all possible links (B2B portal, iFrame, Booking API) in five different languages. With the help of BookinIT we have significantly increased our sales, both at home and abroad. We are satisfied at all levels of cooperation."

Staš Pišek, Marketing and Digital Advertising Specialist

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